What your logo or your website looks like, will make or break a new business opportunity. When you start thinking in this manner, you will understand why it is ok to invest a little more in hiring professionals, rather than try to save money in cutting corners or do a sketchy job by yourself.
If your design has the potential to tell a story, it will attract not only those people who know about your work, but also those who have never heard of you. A thoughtful graphic inspires the customer and gets them thinking. So if the graphics on your website have the charm and the panache attached to it, you will surely get that email from a person browsing your webpage.
Even if yours is a small business, having a professionally done graphic will show that you are consistent and trustworthy. This is a win-win situation for you as all aspects of your business, be it your stationery, your brochure, or your web pages will compliment your sense of branding and this will symbolize your belief in doing a good job for your customers.
Every company will have competitors, and if you are a small firm you will have many more in the same bracket. The top of the mountain can be a bit lonely, but the mid-level and starting point will always be crowded. This is another reason why having a professional graphic designer for your website is important.
The creativity that goes into making a graphic is not something that just about anybody can manage. Therefore, a professionally done graphic will stand out amongst all the other sketchy ones. This will help grab attention of the client and keep them hooked. Gradually, you will start reaping the benefits of the initial investments, as a slick website has a high ROI.